About Thru-N-Thru

Thru-N-Thru: America’s Healthiest Fast-Food Option

Thru-N-Thru has one key mission, to bring people like you the tastiest and healthiest fast food you’ve ever eaten. With menu options varying from our Thru-N-Thru signature no meat burger or the vegan shake, you’ll be saying to yourself “I can’t believe this is healthy for me!”

Our founder is very health conscious, that is why Thru-N-Thru is committed to being America’s healthiest fast-food option. Our company strives to give our consumers the best of both worlds when it comes to fast-food. We’ve developed all of our meals from the ground up, making them the healthiest that they can be. While also strategically designing our meals to give you that greasy well-loved burger look, without the grease! Our meals are truly unique because it won’t break the bank or your belt.

My name is Ryan Wexler, I am the Chief Marketing Officer here at Thru-N-Thru. My role as the CMO is to show off Thru-N-Thru to the market and its consumers. It’s my job to make sure YOU know all things happening with Thru-N-Thru. From specials to discounts, it’s my job to keep you in the loop. I am also tasked with developing the company’s marketing strategies. I have to do the necessary research in order to find the target market that best suits Thru-N-Thru. Whether the advertising and marketing campaign is through digital content, tv commercials, or out-of-home advertisements, it is my job to make sure the content produced is the highest quality possible.

To form the best research needed for an advertising campaign, I must first develop a couple of brand personas, or who the brand “champions”. This is where I form the best suitable consumer for Thru-N-Thru’s digital campaign. I form one or two brand personas so that there is a sort of outline that the rest of the campaign can follow to attract the best consumers. I use the brand personas to customize each advertisement in the campaign so that it attracts people that are similar to or in the target population. That is why I must identify and be able to describe the exact person that our brand is targeting. I also have to take into consideration Thru-N-Thru’s competitors. If another fast-food company runs a successful marketing campaign, I must be able to recognize why it was so successful, and how it can be applied to Thru-N-Thru. I must decipher what methods have worked in the past, and which have not. In order to become the best fast-food restaurant, I have to recognize what the other fast-food brands do and mold our campaign so that it exceeds the expectations for our consumers.

This website will be a look inside my thoughts on everything Thru-N-Thru. New marketing options and recommendations will pop up on this website in the coming weeks, each one focused on the success of Thru-N-Thru. I will research and post my findings onto this website weekly. With each plan set in place being a step towards developing Thru-N-Thru’s digital strategy plan.